At UPSmileDirect, our journey began with a simple yet powerful mission — to make professional-level teeth whitening accessible, effective, and affordable for everyone, especially men who often feel overlooked in the self-care space. We knew the traditional options were either too harsh, too expensive, or just too complicated. So, we set out to change that.
Founded in London, UPSmileDirect was created to deliver visible whitening results without the discomfort or damage that often comes with conventional treatments. We focused on creating products that are enamel-safe, peroxide-free, and easy to use — designed with real people and real routines in mind.
In just over a year, more than 30,000 men have trusted UPSmileDirect to help them transform their smiles. That number is more than just a milestone; it’s a reminder of the confidence we help restore every single day. Whether it’s for a job interview, a first date, or just a little boost of self-assurance, our products are designed to support the moments that matter most.
What sets us apart is our dedication to quality and results. From our whitening strips to our natural whitening powder, every product is backed by science and crafted for comfort. We’re proud to offer a solution that works fast, stays in place, and is safe for even the most sensitive teeth.
UPSmileDirect isn’t just about whiter teeth — it’s about feeling good in your own skin and showing the world your best self. As we continue to grow, our commitment remains the same: to build a brand that men can trust, results they can see, and confidence they can feel.
Welcome to UPSmileDirect — whiten smarter, smile brighter.